Created in 1998, Saadia Mirza renowned for unique in its creations, the outfits are like costumes, defining individual women with a raw power and fascination, which is in all essence characteristic of true femininity. Over the past ten years Saadia Mirza has developed a empire under its Saadia Mirza Virtues brand, including women's ready-to-wear, evening dresses, bridal, footwear and handbags with outlets in major cities of Pakistan. Globally, the brand's retail presence is in USA, UK and Middle East.
Concentrating on diversity, Saadia Mirza has expanded her creative energies in Bridal, Haute Couture, Luxury Pret, and Fabrics - dramatic and spectacular, each line offers a myriad of choices for those who are more expressive of their own individuality.
A vibrant bridal line, Bridal is by far the most indulgent, with embroidery done with real gold thread and embellishments in Swarovski crystals, real stones, pearls, Indian polki and diamonds. The fabrics are lush and rich, and with the ornate craftsmanship on it, the regal outfit is set to be special and different.
Deeply reminiscent of times past, Haute Couture, defines the era of subtle glamour and classic silhouettes. Playing with delicate colors and embellishments, this eastern wear lines draws from an ethereal femininity that exudes elegance. This is for those who appreciate a finer view of life and choose grace and poise rather than the loud and flamboyant. This award winning Prêt a Porter Line is renowned for its classy outfits with beautiful cuts and impeccable quality. The line offers rare option of exclusivity and distinctiveness
DESIGN PHILOSOPHY
Saadia Mirza, brand widely known for bespoke pieces of art, unique and classy, define the wearer, enhancing the inherent femininity and lending grandeur and individuality to women. Saadia Mirza woman is confident, powerful and dramatic. She has the stature of a princess – she wants to be unique and is the epitome of quality and individuality. The versatility of our creative genius is infused in our acclaimed and awarded Bridal, Haute Couture and Prêt a Porter lines. Each of these lines have an entity of it’s own.
JOURNEY SO FAR...
DIL E NOOR
An amalgamation of aesthetic symbols of beauty, elegance, and craft. This collection has old-world charm from the fabric to the detailing. Vintage emeralds and ruby pieces with marori tilla work depicting elegance and grandeur of the royal world. It is the epitome of understated but pure Luxury.
RENÉ VOL II
René Vol – II puts forward utter decadence, reawakening a mystical yet magical tale on classic silhouettes. Bringing forward the joy of embracing femininity in beguiling ensembles, it solicitously illustrates remarkable artistry in craft ornamented by sophisticated and royal colors with a contemporary amalgamation of generously embellished emblems and intricate embroidery detailing on plush fabric.
SAROOR-E-JAAN
Saadia Mirza launched her new collection named Saroor-e-Jaan Pret 22’ Enveloped in mystery, exhibiting a brilliant allure that captures the eye in a moment where everything is familiar, yet nothing is quiet.
RENÉ VOL I
René depicts an era of luxurious evolution fused with modern aesthetics and contemporary designs birthing one-of-a-kind silhouettes. All designs of this gorgeous collection are meticulously handcrafted by the finest maestros entailing exquisite details and an ethereal color palette created to push the boundaries of fashion with emblazing and sultry ensembles. René is fashion beyond limit!
SIRONA
Enveloped in mystery, exhibiting a brilliant allure that captures the eye in a moment where everything is familiar, yet nothing is quiet. Saadia Mirza launched her new collection Sirona in 2021
ENCHANTE
Enchanté by Saadia Mirza ~ Limited luxe unstitched collection was launched in 2018. The finesse and precision in this collection is impeccable with an array of luxurious embroideries that reminisce about the subtle feminine French details.
PAKISTAN FASHION WEEK 14 - 2018
Pakistan Fashion Week 14 successfully raises the profile of the evolving Pakistani fashion industry in the capital city of the UK. Riwayat has delivered its best show to date in the heart of London, Pakistan Fashion Week 14 (#PFW14) was held at Hilton on Park Lane in 2018. Headlined by Designer Saadia Mirza and famous models Fouzia Aman & Omer Shahzad, the luxury Pret shows showcased an impressive 25 designers and an unprecedented footfall of 3,500 attendees. PFW14 was Powered by Fatima Salamat and Unique and for the first time ever PFW 14 had arranged Afternoon tea with Influencers & renowned bloggers by FEYA Cafe.
ROSES IN RAIN
The inspiration ethos of this collection is based in a dreamscape. Crystalline dewdrops over the velveteen petals of a rose, raindrops creating an opulent effervescence in a foggy ambience spotted sporadically by the sudden brightness of color from the flowers. Heavily embellished with Swarovski crystals and Gara work. This collection is ethereally feminine Designed with exquisite Chantilly Lace rich silks and Tulle 'Roses in Rain plays in the shades and nuances of smokey greys and sparkly silvers, accented with shades of Pink Peach and Green. Layered and tasseled with fluid shapes and an ample dash of bling and cutwork. This collection is an anthology of signature Saadia Mirza style.
BRIDAL COUTURE WEEK 2016
The inspiration ethos of this collection is based in a dreamscape. Crystalline dewdrops over the velveteen petals of a rose, Raindrops creating an opulent effervescence in a foggy ambience, spotted sporadically by the sudden brightness of color from the flowers.
PAKISTAN FASHION WEEK | NUR UL AINE COLLECTION
The fashion collection by Saadia Mirza was entitled ‘Nur ul Aine’ at Pakistan Fashion Week 3 London 2012 as it contained the royal magnificence and an alluring style. The luxurious arena set by Saadia Mirza Collection was a matchless runway which enthralled viewers of London with its exceptional creations. There was a glittery charm of metallic golden, copper, silver, beige, champagne and other nude hues which were meticulously incorporated in all outfits of Saadia Mirza at Pakistan Fashion Week 3 London 2012. Her collection was mostly consisting of frocks, gowns, long shirts, lehengas, and saris all adorned tremendously from neckline to border.
BOL MOVIE
Saadia Mirza in 2011, designed the outfits for Bol Movie.
DUBAI BUSINESS GALA
Saadia Mirza Collection at Dubai Business Gala 2010 is colorful spectrum of bold and soft shades that delicately highlights the various aspects of women’s soul.
BRIDAL ASIA
Saadia Mirza participated in Bridal Asia show, 2005.
Saadia Mirza’s career started in 1998; Saadia Mirza entered in the fashion industry after
her return from the United Kingdom. The brand has four award winning lines bridal,
couture, pret luxe and pret and have just started a fabric line.
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